Bosch introduces new blister packaging for automotive bulbs

• Bosch company introduces a new blister packaging of automotive lamps
• New packaging in blisters made of durable plastic increases recognition of Bosch products and has a number of functional advantages.

Bosch's modern automotive lighting product range includes various halogen lamp series. They differ in characteristics, base technology, luminous intensity, type and other parameters - these are the Pure Light, Longlife, Plus 50, Plus 90, Plus 120, Xenon Blue, Ultra White, Magic Effect, LED Retrofit lines. In accordance with the current strategy, the company is gradually introducing a new, more dynamic and vibrant packaging for a range of automotive components, corresponding to the high level of technology integrated into Bosch products. Currently, changes are being introduced for a number of current lamp lines in all markets, including the Russian one.

When developing a new design, the main focus is on the ease of finding Bosch products among offers from other brands. Thanks to a number of solutions, such as icons, charts and star ratings, the selection of Bosch lamps on shelves and shop windows has been simplified. Different series differ in color. So, the blue design is provided for standard lamps Pure Light. Black background design indicates that the package contains the product of one of the premium series, such as Longlife, Plus 120, LED Retrofit and others.

All attributes and characteristics that are valid for Bosch current line lamps will be preserved and will not affect the convenience of ordering. Including remains unchanged:

• 10-digit part number;
• EAN code;
• Cost of lamps;
• For dealers and distributors, the minimum number of units for an order has decreased from 20 to 10.

New design allowed to make the packaging more functional, and the information applied on it - more convenient for perception. So, on the front side for customers there is a simple and clear labeling, a well-visible Bosch logo, the name of the series, an icon explaining the key advantage and a “star” rating, highlighting the level of technology integrated into the product. The information on the back of the blister contains such lamp characteristics as voltage, application, vehicle type, and so on.

The transparent blister allows you to examine the lamp without printing the package to determine the type of base and compatibility with the car connector. At the same time, durable plastic gives the package protective properties, which increases the safety of the lamps during transportation and storage.

In one blister can be several lamps. The purchase of a set of several small lamps in one durable blister allows users to store spare lamps directly in the car.